Friday 24 March 2017

Life's A Pitch

Today me and a group of 4 other girls got together for the life's a pitch studio brief. We decided to work together because we have similar core values, an interest in selling and promoting our work and overlapping illustrative styles.


- Light-hearted design
- Aim to resonate with people and to evoke emotions (happiness, sadness, laughter)
- Addressing everyday events with humour
- Playful
- Relatable
- Delicate & subtle 
- Want to gain exposure and experience in the industry

We identified our individual creative skills and started to think about how these can work to our advantage as a group. We also started to think about the things we wanted our presentation to cover, such as our rationale, platforms we would use (social media, etc), our individual and collective skills, and also existing collectives that inspire us and aspirations for the collective as a whole. 

Leah - people skills, selling, print processes

Polly - logistic knowledge, digital marketplaces + websites, branding

Molly - organisation, project management, written communciation, character design

Shelly - extrovert skills, communication skills, customer service, typography, branding

Megan - finances, secretarial jobs like organising and communications, colour, composition


Working as a collective gives us the opportunity to reach a larger target audience, and in turn promote ourselves both as a collective and as individuals. For me, being part of creating a collective means being part of a group of like-minded individuals who support each other and create a welcoming creative environment that we can build upon as the collective gains momentum. 

We will be meeting up in the following days in order to disucss our plans further and start to create an identity for our collective. We will all be partaking in adding to the pitch and I'm looking forward to seeing how we all work together. 

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